It is a truly powerful phenomenon when a brand makes a stand for what it believes in. — Simon Mainwaring Copy Share Image
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms. — Simon Mainwaring Copy Share Image
The keys to brand success are self-definition, transparency, authenticity and accountability. — Simon Mainwaring Copy Share Image
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent… — Simon Mainwaring Copy Share Image
Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can… — Simon Mainwaring Copy Share Image
Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging. — Simon Mainwaring Copy Share Image
What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally. — Simon Mainwaring Copy Share Image
When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do… — Simon Mainwaring Copy Share Image
The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of… — Simon Mainwaring Copy Share Image
Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers… — Simon Mainwaring Copy Share Image
Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem… — Simon Mainwaring Copy Share Image
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them.… — Simon Mainwaring Copy Share Image
Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By… — Simon Mainwaring Copy Share Image
Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships… — Simon Mainwaring Copy Share Image
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their… — Simon Mainwaring Copy Share Image
The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising… — Simon Mainwaring Copy Share Image
There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they… — Simon Mainwaring Copy Share Image
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. — Simon Mainwaring Copy Share Image
Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against… — Simon Mainwaring Copy Share Image
How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are… — Simon Mainwaring Copy Share Image
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort… — Simon Mainwaring Copy Share Image
Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of… — Simon Mainwaring Copy Share Image
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to… — Simon Mainwaring Copy Share Image
As a function of the easy access to information provided by the Internet, and the ease with which it can be shared… — Simon Mainwaring Copy Share Image
In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their… — Simon Mainwaring Copy Share Image
The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands… — Simon Mainwaring Copy Share Image
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100.… — Simon Mainwaring Copy Share Image
If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For… — Simon Mainwaring Copy Share Image
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media:… — Simon Mainwaring Copy Share Image
Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that… — Simon Mainwaring Copy Share Image
More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go… — Simon Mainwaring Copy Share Image
Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best… — Simon Mainwaring Copy Share Image
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its… — Simon Mainwaring Copy Share Image
Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising. — Simon Mainwaring Copy Share Image
When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to… — Simon Mainwaring Copy Share Image
We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease. — Simon Mainwaring Copy Share Image
Brands must empower their community to be change agents in their own right. To that end, they need to take on a… — Simon Mainwaring Copy Share Image
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on… — Simon Mainwaring Copy Share Image
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. — Simon Mainwaring Copy Share Image
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus. — Simon Mainwaring Copy Share Image
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify… — Simon Mainwaring Copy Share Image
The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is… — Simon Mainwaring Copy Share Image
Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and… — Simon Mainwaring Copy Share Image
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves… — Simon Mainwaring Copy Share Image
No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the… — Simon Mainwaring Copy Share Image
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who… — Simon Mainwaring Copy Share Image
Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the… — Simon Mainwaring Copy Share Image
The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes,… — Simon Mainwaring Copy Share Image
Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together. — Simon Mainwaring Copy Share Image
