Brands Quote by Simon Mainwaring

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I…

— Simon Mainwaring

If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when…

— Simon Mainwaring

“Corporate & personal branding both require storytelling to be captivating. Stories provide context, meaning & the opportunity for relationship.”

— Ryan Lilly

“A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century.”

— Guy Kawasaki

Branding is the process of connecting good strategy with good creativity.

— Marty Neumeier

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all,…

— Gary Vaynerchuk

“Embody the Unique Value Proposition through a consistent brand system”

— Fernando Rodriguez

“services-dominant logic that argues the brand is co-created with consumers and the concept of the experience economy have shifted branding away from communications to…

— Nicholas Ind

Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise…

— Carly Fiorina

In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values…

— Simon Mainwaring

Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise…

— Shawn Amos

In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support…

— Martin Lindstrom