Simon Mainwaring

In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger…

— Simon Mainwaring

The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.

— Simon Mainwaring

Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.

— Simon Mainwaring

Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort…

— Simon Mainwaring

The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way…

— Simon Mainwaring

Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social…

— Simon Mainwaring

Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think…

— Simon Mainwaring

No one doubts the enormity of the social challenges we face around the world but one critical element of our response must…

— Simon Mainwaring

The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their…

— Simon Mainwaring

Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to…

— Simon Mainwaring

The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke,…

— Simon Mainwaring

Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together.

— Simon Mainwaring

Social media is not about the exploitation of technology but service to community.

— Simon Mainwaring

Brands must become architects of community.

— Simon Mainwaring

It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars…

— Simon Mainwaring

There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We…

— Simon Mainwaring

The framing of how we relate to each other within and across social media platforms will continue to become more sophisticated and…

— Simon Mainwaring

There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they…

— Simon Mainwaring

Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their…

— Simon Mainwaring

Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers…

— Simon Mainwaring

As any speaker will tell you, when you address a large number of people from a stage, you try to make eye…

— Simon Mainwaring

The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of…

— Simon Mainwaring

Radical transparency has an enormous impact on our personal lives. We can no longer share thoughts, quips, photos or personal opinions anywhere…

— Simon Mainwaring

Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on…

— Simon Mainwaring

Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and…

— Simon Mainwaring