Simon Mainwaring

The currency of universal values make brands innately sharable.

— Simon Mainwaring

Make the customer the hero of your brand's story.

— Simon Mainwaring

As we all know, lasting relationships can't be rushed.

— Simon Mainwaring

The future of profit is purpose.

— Simon Mainwaring

Brands must become architects of community.

— Simon Mainwaring

Technology is teaching us to be human again.

— Simon Mainwaring

The false separation between living and giving must end.

— Simon Mainwaring

Consumers want a better world, not just better widgets.

— Simon Mainwaring

Millions of people are falling out of the middle class into the ranks of the poor.

— Simon Mainwaring

Like all technology, social media is neutral but is best put to work in the service of building a better world.

— Simon Mainwaring

Work with your competitors when the interest of the community and planet are at stake.

— Simon Mainwaring

The leverage and influence social media gives citizens are rapidly spreading into the business world.

— Simon Mainwaring

One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.

— Simon Mainwaring

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.

— Simon Mainwaring

Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.

— Simon Mainwaring

The keys to brand success are self-definition, transparency, authenticity and accountability.

— Simon Mainwaring

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent…

— Simon Mainwaring

Executives can no longer hide behind the corporate veil. They need to be accountable for what their companies do, because entities are…

— Simon Mainwaring

How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are…

— Simon Mainwaring

Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and…

— Simon Mainwaring

No one doubts the enormity of the social challenges we face around the world but one critical element of our response must…

— Simon Mainwaring

Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of…

— Simon Mainwaring

Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what…

— Simon Mainwaring

When thinking through who to bring together to generate new ideas, it is more effective to combine specialists from very different and…

— Simon Mainwaring

Radical transparency has an enormous impact on our personal lives. We can no longer share thoughts, quips, photos or personal opinions anywhere…

— Simon Mainwaring

The evolution of social media into a robust mechanism for social transformation is already visible. Despite many adamant critics who insist that…

— Simon Mainwaring

In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger…

— Simon Mainwaring

Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to…

— Simon Mainwaring

The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising…

— Simon Mainwaring

Corporations often partner with government after natural disasters, as many companies did in the aftermath of Hurricane Katrina in 2005. As a…

— Simon Mainwaring

There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared…

— Simon Mainwaring

Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social…

— Simon Mainwaring

Non-profits must become deeply engaged in the ways that their donor communities are using social technology.

— Simon Mainwaring

How well you tell your story determines how well your customers tell your story.

— Simon Mainwaring

It is a truly powerful phenomenon when a brand makes a stand for what it believes in.

— Simon Mainwaring

The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.

— Simon Mainwaring

Social media is not about the exploitation of technology but service to community.

— Simon Mainwaring

Social media is not an end in itself. It's just another tool to reach people.

— Simon Mainwaring

As more people use social media to tell the story of the future, the wants and needs of more people will be…

— Simon Mainwaring

Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.

— Simon Mainwaring