Brands Quote by Simon Mainwaring

When we brand things, our brains perceive them as more special and valuable than they actually are.

— Martin Lindstrom

The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable nor desirable. Instead, great brands are…

— Nirmalya Kumar

“Embody the Unique Value Proposition through a consistent brand system”

— Fernando Rodriguez

Brands mean different things for different generations.

— Bozoma Saint John

Values cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You…

— Richard Branson

If you are not a brand, you are a commodity.

— Robert Kiyosaki

Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise…

— Shawn Amos

Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and…

— Lisa Gansky

During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.

— Muhtar Kent

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

Everything in our world is branded.

— Debbie Millman

What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.

— Simon Mainwaring