Brands Quote by Shawn Amos

A brand is simply a set of beliefs. And if you don't create a set of beliefs around your products or services, well, you…

— Debbie Millman

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

— David F. D'Alessandro

A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a…

— Scott Bedbury

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

— Martin Lindstrom

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you…

— Kevin Plank

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or…

— Seth Godin

A brand is the promise of an experience.

— Alexander Isley

“A “brand” identifies how you are unique and different. It is an attention-getter to help you stack up against your competitors. It also shares…

— Susan C. Young

Brands always mean something. If you don't define what the brand means, your competitors will

— Richard Branson

A brand should strive to own a word in the mind of the consumer.

— Al Ries