Brands Quote by David F. D'Alessandro

“A “brand” identifies how you are unique and different. It is an attention-getter to help you stack up against your competitors. It also shares…

— Susan C. Young

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.

— Brian Chesky

A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

— Martin Lindstrom

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a…

— Phil Knight

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

— Scott D. Cook

A brand is simply a set of beliefs. And if you don't create a set of beliefs around your products or services, well, you…

— Debbie Millman

Brands communicate in two directions: they help us tell other people something about ourselves, but they also help us form ideas about who we…

— Dan Ariely

A brand is nothing but an expression of the consumer’s loyalty and trust.

— Phil Dusenberry

Brand is much more than a name or a logo. Brand is everything and everything is brand

— Dan Pallotta

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or…

— Seth Godin