Brands Quote by David F. D'Alessandro

During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.

— Muhtar Kent

“good brands make you feel good, but great brands make you feel good about yourself.”

— Bruce Turkel

We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty and punish…

— Wally Olins

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable –…

— Scott Bedbury

“Technology, variety where appropriate, advertising muscle and consumer understanding are the key benefits for manufacturer brands, and each is highly sensitive to economies of…

— Greg Thain

You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to…

— Frances Allen

Brands communicate in two directions: they help us tell other people something about ourselves, but they also help us form ideas about who we…

— Dan Ariely

Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise…

— Shawn Amos

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

— Marty Neumeier

Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and…

— Lisa Gansky

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

Major brands don't know what to do with happy customers. They make it hard for customers to say thanks and way too often companies…

— Paul Walker