American business Quote by David F. D'Alessandro

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

Well it's interesting because we use the word brand in a very derogatory way a lot of the time. I do it as much…

— Grayson Perry

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

— David F. D'Alessandro

Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and…

— Lisa Gansky

We're a brand, but I think the difference is that we know we're a brand and we take advantage of that for our own…

— Perrie Edwards

Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.

— Brian Chesky

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable –…

— Scott Bedbury

Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise…

— Carly Fiorina

“When you have a strong company culture it will shine through your brand and you can authentically say, “This is what our brand is…

— Amber Hurdle

Brands always mean something. If you don't define what the brand means, your competitors will

— Richard Branson

Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise…

— Shawn Amos