Concerned Quote by James Jebbia
“I'm not really concerned if people have this purist view of the New York Supreme thing. If they think opening our shop in Paris is going to harm our brand, then we can't really be that strong of a brand.”
About This Quote
Source Interview: Business Insider, 2015
Brand strength shouldn't be limited by fear of expansion; confidence in identity outweighs potential criticism.
In simple terms: Brands can grow despite critics.
Expand confidently, trust your brand.
Themes
Mood
Type
When to use this quote
- opening new stores
- marketing campaigns
- product launches
Key Concepts
Questions to Reflect On
- What core values guide your brand?
- How do you balance growth with authenticity?
Overexpansion can dilute brand if not managed.