The truth is the best brands, like the most interesting people, have a keen sense of self. — David F. D'Alessandro Brands Copy Share Image
Do not allow your enemy to define you. Because if you allow yourself to be defined negatively, nothing positive you say about… — David F. D'Alessandro About yourself Copy Share Image
Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity. — David F. D'Alessandro Brands Copy Share Image
The real lesson Orville (Redenbacher) taught me was the power of a good brand to trump all rhyme or reason in the… — David F. D'Alessandro Brands Copy Share Image
While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how… — David F. D'Alessandro American business Copy Share Image
Finding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too,… — David F. D'Alessandro Brands Copy Share Image
Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself. — David F. D'Alessandro Brands Copy Share Image
The great lesson of the Internet revolution is not that people never want personal service, just that they won't pay for personal… — David F. D'Alessandro Add Copy Share Image
Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under… — David F. D'Alessandro Boredom Copy Share Image
A business based on brand is, very simply, a business primed for success. — David F. D'Alessandro Brands Copy Share Image
It is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your… — David F. D'Alessandro Artistic Copy Share Image
It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand. — David F. D'Alessandro Brands Copy Share Image
A strong brand is the only thing that can tip the balance of power between distributors and a manufacturer back into the… — David F. D'Alessandro Balance Copy Share Image
