Balance Quote by David F. D'Alessandro

Brands are only powerful if they're real and authentic.

— Neil Blumenthal

Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot…

— Peter Drucker

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable –…

— Scott Bedbury

When you look at a strong brand, you see a promise.

— Jim Mullen

Power is winning the battle over who owns the customer: the brand or the retailer.

— Ronald Lauder

While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use…

— David F. D'Alessandro

The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is…

— Stephen King

A brand is simply trust.

— Steve Jobs

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error.

— Judy Smith

Your brand is the single most important investment you can make in your business

— Steve Forbes

Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.

— Brian Chesky