About Scott Bedbury
Scott A. Bedbury is an American branding consultant. He is CEO of Brandstream, a branding firm, and co-founder and chairman of Upstream Research, an analytics startup. He was Nike's advertising director from 1987 to 1994, and Starbucks' chief marketing officer from 1995 to 1998. In 2012, Advertising Age ranked Bedbury in the top ten clients bringing "guts and innovation to the business".
Biography source:
Wikipedia