Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself. — David F. D'Alessandro Copy Share Image
The great lesson of the Internet revolution is not that people never want personal service, just that they won't pay for personal service that does not add real value to the transaction. — David F. D'Alessandro Copy Share Image
The truth is the best brands, like the most interesting people, have a keen sense of self. — David F. D'Alessandro Copy Share Image
Do not allow your enemy to define you. Because if you allow yourself to be defined negatively, nothing positive you say about yourself will… — David F. D'Alessandro Copy Share Image
Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity. — David F. D'Alessandro Copy Share Image
The real lesson Orville (Redenbacher) taught me was the power of a good brand to trump all rhyme or reason in the marketplace. — David F. D'Alessandro Copy Share Image
While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use… — David F. D'Alessandro Copy Share Image
Finding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too, is human… — David F. D'Alessandro Copy Share Image
Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself. — David F. D'Alessandro Copy Share Image
The great lesson of the Internet revolution is not that people never want personal service, just that they won't pay for personal service that… — David F. D'Alessandro Copy Share Image
Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general… — David F. D'Alessandro Copy Share Image
A business based on brand is, very simply, a business primed for success. — David F. D'Alessandro Copy Share Image
It is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your vision. It… — David F. D'Alessandro Copy Share Image
It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand. — David F. D'Alessandro Copy Share Image
