Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth. — David F. D'Alessandro Copy Share Image
The truth is the best brands, like the most interesting people, have a keen sense of self. — David F. D'Alessandro Copy Share Image
Do not allow your enemy to define you. Because if you allow yourself to be defined negatively, nothing positive you say about yourself will… — David F. D'Alessandro Copy Share Image
Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity. — David F. D'Alessandro Copy Share Image
The real lesson Orville (Redenbacher) taught me was the power of a good brand to trump all rhyme or reason in the marketplace. — David F. D'Alessandro Copy Share Image
While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use… — David F. D'Alessandro Copy Share Image
Finding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too, is human… — David F. D'Alessandro Copy Share Image
Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself. — David F. D'Alessandro Copy Share Image
The great lesson of the Internet revolution is not that people never want personal service, just that they won't pay for personal service that… — David F. D'Alessandro Copy Share Image
Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general… — David F. D'Alessandro Copy Share Image
A business based on brand is, very simply, a business primed for success. — David F. D'Alessandro Copy Share Image
It is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your vision. It… — David F. D'Alessandro Copy Share Image
It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand. — David F. D'Alessandro Copy Share Image
