Brand inside is more important than brand outside for sustained success. — Tom Peters Copy Share Image
As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you. — Tom Peters Copy Share Image
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the… — Tom Peters Copy Share Image
It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And… — Tom Peters Copy Share Image
Gandhi and Mandela and Churchill and JFK and Reagan and Thatcher and Sarkozy and Franklin and Washington set the tone to an… — Tom Peters Copy Share Image
The Chinese are quite entrepreneurial. Remember when Lenovo bought IBM's PC division. It was said that China didn't need a brand name,… — Tom Peters Copy Share Image
Cost does not equal value... and low cost parts decrease brand equity for a very long time. — Tom Peters Copy Share Image
A career is a portfolio of projects that teach you new skills, gain you new expertise, develop new capabilities, grow your colleague… — Tom Peters Copy Share Image
The good news - and it is largely good news - is that everyone has a chance to stand out. Everyone has… — Tom Peters Copy Share Image
Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are… — Tom Peters Copy Share Image
The market may never coalesce around one basic design, or even around two or three dominant devices. — Tom Peters Copy Share Image
If, as I anticipate, a wide array of personal, portable information/communication devices becomes increasingly important and widespread for information-intensive users, it will be a… — Tom Peters Copy Share Image
Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch. — Tom Peters Copy Share Image
Leaders' careers will usually be determined by their handling of one or two critical events that no one could possibly anticipate or plan for. — Tom Peters Copy Share Image
I don't know what it means to manage the human imagination, but I do know that imagination is the main source of value in… — Tom Peters Copy Share Image
If there is a single tragic flaw that mars our biggest enterprises, it is conservatism - the failure to fail, and fail big, in… — Tom Peters Copy Share Image
Think about the market, think about the design, and think about who is going to design for that market. Hit the mark. — Tom Peters Copy Share Image
“The “Excellence Standard” is not about Grand Outcomes. In Zenlike terms, all we have is today. If the day’s work cannot be assessed as… — Tom Peters Copy Share Image
