Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture,… — Richard Branson Copy Share Image
Clearly in the eyes of the consumer; the brand has not been diluted, but we must guard against that happening at all… — Richard Branson Copy Share Image
I believe a great company, whether improving a sector or creating a new one, needs to have an excellent product or service… — Richard Branson Copy Share Image
Brands always mean something. If you don't define what the brand means, your competitors will — Richard Branson Copy Share Image
What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but… — Richard Branson Copy Share Image
The brands that will thrive in the coming years are the ones that have a purpose beyond profit. — Richard Branson Copy Share Image
The idea that business is strictly a numbers affair has always struck me as preposterous. For one thing, I've never been particularly… — Richard Branson Copy Share Image
I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions… — Richard Branson Copy Share Image
If you get your face and your name out there enough, people will start to recognize you. — Richard Branson Copy Share Image
Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever… — Richard Branson Copy Share Image
Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from… — Richard Branson Copy Share Image
Your brand or your name is simply your reputation, you have to fight in life to protect that as it means everything.… — Richard Branson Copy Share Image
In the beginning it was just about the business - now it's about the brand. — Richard Branson Copy Share Image
The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they… — Richard Branson Copy Share Image
The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky; it's an attitude and a way of life to… — Richard Branson Copy Share Image
Don't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business. — Richard Branson Copy Share Image
Good brands reflect the histories of the time and the group of people that made them. They can not be copied. They… — Richard Branson Copy Share Image
Branding is everything. A young girl once came up to me and told me I could be famous because I looked just… — Richard Branson Copy Share Image
First of all, if you're setting up a new company, you want to try to find a brand that can work on… — Richard Branson Copy Share Image
I suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is… — Richard Branson Copy Share Image
What does the name Virgin mean? We are a company that likes to take on the giants. In too many businesses, these… — Richard Branson Copy Share Image
Lavish praise on people and people will flourish; criticize people and they'll shrivel up. — Richard Branson Copy Share Image
I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests… — Richard Branson Copy Share Image
As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end,… — Richard Branson Copy Share Image
I will work day and night to avoid failure, but if I can't, I'll pick myself up the next day. The most important thing… — Richard Branson Copy Share Image
Tough times are inevitable in life and in business. But how you compose yourself during those times defines your spirit and will define your… — Richard Branson Copy Share Image
All successful people - not just entrepreneurs - have got things wrong over and over again before finding the right solution. — Richard Branson Copy Share Image
We have the enormous opportunity in our hands to make a positive difference for business, people, and the planet. — Richard Branson Copy Share Image
I'm a great believer in life to saying yes and not saying no, and hopefully making people smile and just having fun in life. — Richard Branson Copy Share Image
Business leaders take things far too seriously, and forget that most of the time people spend in their lives is at work, and it… — Richard Branson Copy Share Image
I love the freedom of movement that my phone gives me. That has definitely transformed my life. — Richard Branson Copy Share Image
