The idea of intimately entwining with customers [to get ideas] is an idea whose time has come. — Tom Peters Copy Share Image
If you love your company and love what you do, you will serve your customers better-period! — Tom Peters Copy Share Image
It's not enough to be close to the customer. You've got to be glued to the customer. — Tom Peters Copy Share Image
Perception is all there is. If the customer think he's right, he's right. — Tom Peters Copy Share Image
Excellence comes from human beings doing things of value that customers find memorable. — Tom Peters Copy Share Image
Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is! — Tom Peters Copy Share Image
Who comes first? Don't be silly, says King Hal; it's employees. That is - and this dear Watson, is elementary - if… — Tom Peters Copy Share Image
The magic formula that successful businesses have discovered is to treat customers like guests and employees like people. — Tom Peters Copy Share Image
Remember: You are the only human being in the world who can help this particular customer at this particular moment in time. — Tom Peters Copy Share Image
Business isn't some disembodied bloodless enterprise. Profit is fine - a sign that the customer honors the value of what we do.… — Tom Peters Copy Share Image
Start by identifying the qualities or characteristics that make you distinctive from your competitors - or your colleagues. What have you done… — Tom Peters Copy Share Image
Fact is, the work place to a great extent is "where we live." We need star accountants. Boffo saleswomen. Over-the-top creatives in… — Tom Peters Copy Share Image
The market may never coalesce around one basic design, or even around two or three dominant devices. — Tom Peters Copy Share Image
If, as I anticipate, a wide array of personal, portable information/communication devices becomes increasingly important and widespread for information-intensive users, it will be a… — Tom Peters Copy Share Image
Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch. — Tom Peters Copy Share Image
Leaders' careers will usually be determined by their handling of one or two critical events that no one could possibly anticipate or plan for. — Tom Peters Copy Share Image
I don't know what it means to manage the human imagination, but I do know that imagination is the main source of value in… — Tom Peters Copy Share Image
If there is a single tragic flaw that mars our biggest enterprises, it is conservatism - the failure to fail, and fail big, in… — Tom Peters Copy Share Image
Think about the market, think about the design, and think about who is going to design for that market. Hit the mark. — Tom Peters Copy Share Image
“The “Excellence Standard” is not about Grand Outcomes. In Zenlike terms, all we have is today. If the day’s work cannot be assessed as… — Tom Peters Copy Share Image
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