Customer Quote by Tom Peters
“Perception is all there is. If the customer think he's right, he's right.”
About This Quote
Perception determines reality; if a customer believes they are correct, that belief becomes their truth.
In simple terms: Customer belief shapes reality.
Respect and address customer perceptions.
Themes
Mood
Type
When to use this quote
- sales
- support
- product design
- marketing
Key Concepts
Questions to Reflect On
- How can you align perception with reality?
- What risks arise from unchecked perception?