About Philip Kotler
Philip Kotler is an American marketing author, consultant, and professor emeritus. He was the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the concept of the marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler has described strategic marketing as "the link between society's needs and its pattern of industrial response."
Biography source:
Wikipedia
Awards & Honors
honorary doctor of the Jagiellonian University of Krakow
honorary doctor of the University of Vienna
honorary doctor of Stockholm University
honorary doctor of the University of Zurich
honorary doctor of the University of Athens
honorary doctor of the Eötvös Loránd University
honorary doctor of the University of Bucharest
honorary doctorate of Taras Shevchenko National University of Kyiv
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honorary degree of HEC Paris
