Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine… — Philip Kotler Copy Share Image
Every company that manufactures something is causing some damage either to the soil or water or air. Most companies treat these as… — Philip Kotler Copy Share Image
We need to put limits on how much an individual, group or business can spend on influencing an individual legislator or a… — Philip Kotler Copy Share Image
Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what… — Philip Kotler Copy Share Image
Every company should work hard to obsolete its own product line - before its competitors do. — Philip Kotler Copy Share Image
We should tax every company's carbon footprint and the carbon footprint of every building and home, to incentivize people to reduce their… — Philip Kotler Copy Share Image
The CEO announces that the purpose of the firm is to improve the lives of the customers and the lives of the… — Philip Kotler Copy Share Image
Every business is a service business. Does your service put a smile on the customer's face? — Philip Kotler Copy Share Image
I admire companies that have a purpose, passion, and performance. I am a fan of Unilever under its CEO Paul Polman, not… — Philip Kotler Copy Share Image
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master. — Philip Kotler Copy Share Image
Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match. — Philip Kotler Copy Share Image
The sales department isn’t the whole company, but the whole company better be the sales department. — Philip Kotler Copy Share Image
Good companies will meet needs; great companies will create markets. — Philip Kotler Copy Share Image
The most common conception of Capitalism is that it is an economic system consisting of privately owned businesses and large corporations that… — Philip Kotler Copy Share Image
My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed… — Philip Kotler Copy Share Image
Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company. — Philip Kotler Copy Share Image
The key solution is to invest in innovation and entrepreneurship within the company. Reducing waste - although probably not eliminating it -… — Philip Kotler Copy Share Image
The best way to hold customers is to constantly figure out how to give them more for less. — Philip Kotler Copy Share Image
There is no such thing as a commodity. It is simply a product waiting to be differentiated. — Philip Kotler Copy Share Image
Marketing is the set of human activities directed at facilitating and consummating exchanges. — Philip Kotler Copy Share Image
There is much work to do to protect forests from over-timbering and oceans and lakes from over-fishing. We need to encourage and reward companies… — Philip Kotler Copy Share Image
Great insight comes from seeing something as odd and finding out why. — Philip Kotler Copy Share Image
CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them… — Philip Kotler Copy Share Image
Requiring the payment of higher wages will lead to a loss of some jobs and a raising of prices which drives companies to search… — Philip Kotler Copy Share Image
Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of… — Philip Kotler Copy Share Image
