Assets Quote by Philip Kotler
“Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.”
About This Quote
Source Book: Marketing Management, 15th edition, 2016
Well‑served, loyal customers generate long‑term profitable revenue streams.
In simple terms: Good customers bring lasting income.
Key Takeaway
Invest in excellent service to retain customers.
Themes
customer loyalty
value creation
profitability
Mood
analytical
strategic
Type
business
educational
When to use this quote
- retail
- subscription services
- B2B sales
Key Concepts
relationship marketing
customer experience
lifetime value
Questions to Reflect On
- What strategies improve customer retention?
- How do you measure lifetime value?
A Different Perspective
Service quality alone may not guarantee loyalty without value.
![“[When I die], I will decidedly not be regretting missed opportunities for a good time. My regrets will be more along the lines of a sad list of people hurt, people let down, assets wasted and advantages squandered.” quote by Anthony Bourdain](https://sms4smile.com/quotes/img-quotes/ba3/anthony-bourdain-649_advantage_when-i-die-i-will-decidedly-not-be-regre_24502.jpg)
