Cases Quote by Jeff Bezos

The right moral compass is trying hard to think about what customers want.

— Sundar Pichai

Perception is all there is. If the customer think he's right, he's right.

— Tom Peters

Not being in tune with your customers is like living in an alternate reality; the way you think your customers feel about your product…

— Anonymous

You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint. It's more productive to learn…

— John Romero

We don't want to push our ideas on to customers, we simply want to make what they want.

— Laura Ashley

In the great majority of cases we simply do not know enough about the industry or company to come to sensible judgments-in that situation…

— Warren Buffett

Customers can't always tell you what they want, but they can always tell you what's wrong.

— Carly Fiorina

It's easy to judge, to think we know for certain the right thing to do. Sometimes, it just isn't so clear.

— Jessica Lange

You can never go too far wrong by thinking like a customer who’s new to the business.

— Richard Branson

When a sizable group of customers speak, I always listen! The 'customers' view' is key to my confidence in decisions.

— Jon Taffer

“Don’t you have much more faith in ideas that you discover for yourself than in ideas that are handed to you on a silver…

— Dale Carnegie

If you're open with people and provide context for the decisions that your making, customers will stick with you.

— Andrew Mason