Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it. — Philip Kotler Copy Share Image
Good companies will meet needs; great companies will create markets. — Philip Kotler Copy Share Image
The sales department isn’t the whole company, but the whole company better be the sales department. — Philip Kotler Copy Share Image
Every company should work hard to obsolete its own product line - before its competitors do. — Philip Kotler Copy Share Image
There is much work to do to protect forests from over-timbering and oceans and lakes from over-fishing. We need to encourage and… — Philip Kotler Copy Share Image
We should tax every company's carbon footprint and the carbon footprint of every building and home, to incentivize people to reduce their… — Philip Kotler Copy Share Image
In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses… — Philip Kotler Copy Share Image
I admire companies that have a purpose, passion, and performance. I am a fan of Unilever under its CEO Paul Polman, not… — Philip Kotler Copy Share Image
The CEO announces that the purpose of the firm is to improve the lives of the customers and the lives of the… — Philip Kotler Copy Share Image
Every company that manufactures something is causing some damage either to the soil or water or air. Most companies treat these as… — Philip Kotler Copy Share Image
Requiring the payment of higher wages will lead to a loss of some jobs and a raising of prices which drives companies… — Philip Kotler Copy Share Image
My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed… — Philip Kotler Copy Share Image
Too much of the income gains go to too few people, even though all of the stakeholders worked together to make their… — Philip Kotler Copy Share Image
Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift… — Philip Kotler Copy Share Image
Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company. — Philip Kotler Copy Share Image
The key solution is to invest in innovation and entrepreneurship within the company. Reducing waste - although probably not eliminating it -… — Philip Kotler Copy Share Image
The best way to hold customers is to constantly figure out how to give them more for less. — Philip Kotler Copy Share Image
There is no such thing as a commodity. It is simply a product waiting to be differentiated. — Philip Kotler Copy Share Image
Marketing is the set of human activities directed at facilitating and consummating exchanges. — Philip Kotler Copy Share Image
There is much work to do to protect forests from over-timbering and oceans and lakes from over-fishing. We need to encourage and reward companies… — Philip Kotler Copy Share Image
Great insight comes from seeing something as odd and finding out why. — Philip Kotler Copy Share Image
CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them… — Philip Kotler Copy Share Image
Requiring the payment of higher wages will lead to a loss of some jobs and a raising of prices which drives companies to search… — Philip Kotler Copy Share Image
Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of… — Philip Kotler Copy Share Image
