There is no such thing as a commodity. It is simply a product waiting to be differentiated. — Philip Kotler Copy Share Image
Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value. — Philip Kotler Copy Share Image
Watch the product life cycle; but more important, watch the market life cycle. — Philip Kotler Copy Share Image
Every company should work hard to obsolete its own product line - before its competitors do. — Philip Kotler Copy Share Image
I admire companies that have a purpose, passion, and performance. I am a fan of Unilever under its CEO Paul Polman, not… — Philip Kotler Copy Share Image
The most common conception of Capitalism is that it is an economic system consisting of privately owned businesses and large corporations that… — Philip Kotler Copy Share Image
The successful salesperson cares first for the customer, second for the products. — Philip Kotler Copy Share Image
The best way to hold customers is to constantly figure out how to give them more for less. — Philip Kotler Copy Share Image
There is no such thing as a commodity. It is simply a product waiting to be differentiated. — Philip Kotler Copy Share Image
Marketing is the set of human activities directed at facilitating and consummating exchanges. — Philip Kotler Copy Share Image
There is much work to do to protect forests from over-timbering and oceans and lakes from over-fishing. We need to encourage and reward companies… — Philip Kotler Copy Share Image
Great insight comes from seeing something as odd and finding out why. — Philip Kotler Copy Share Image
CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them… — Philip Kotler Copy Share Image
Requiring the payment of higher wages will lead to a loss of some jobs and a raising of prices which drives companies to search… — Philip Kotler Copy Share Image
Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of… — Philip Kotler Copy Share Image
