If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a… — Seth Godin Copy Share Image
The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to… — Seth Godin Copy Share Image
Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing… — Seth Godin Copy Share Image
If you use your money to create exceptional products and services, you won't need to spend it on advertising. — Seth Godin Copy Share Image
What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks,… — Seth Godin Copy Share Image
A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one… — Seth Godin Copy Share Image
Market-driven design builds the success of the product's marketing into the product itself. — Seth Godin Copy Share Image
The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from… — Seth Godin Copy Share Image
Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with… — Seth Godin Copy Share Image
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many… — Seth Godin Copy Share Image
Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a… — Seth Godin Copy Share Image
Once you have permission to talk to someone, finding new products or services for them is a smart way to grow. — Seth Godin Copy Share Image
Cheap is the last refuge of a product developer or marketer who is out of great ideas. — Seth Godin Copy Share Image
The internet has opened the door for millions of businesses to do things differently, because there are other assets now, assets that… — Seth Godin Copy Share Image
If you hear my idea but don't believe it, that's not your fault; it's mine. If you see my new product but… — Seth Godin Copy Share Image
To make a product, to market an idea, to come up with any problem you want to solve that doesn't have a… — Seth Godin Copy Share Image
It's more important that you be passionate about what you do all day than it is to be passionate about the product… — Seth Godin Copy Share Image
People are buying only one thing from you: the way the engagement (hiring you, working with you, dating you, using your product… — Seth Godin Copy Share Image
“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to… — Seth Godin Copy Share Image
Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most… — Seth Godin Copy Share Image
Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman. — Seth Godin Copy Share Image
The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps… — Seth Godin Copy Share Image
I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third… — Seth Godin Copy Share Image
Be relentlessly generous, without focusing on when it will come back to you. — Seth Godin Copy Share Image
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies. — Seth Godin Copy Share Image
Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find… — Seth Godin Copy Share Image
Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better… — Seth Godin Copy Share Image
“Life is actually far better than it is in the movies. And it takes longer.” — Seth Godin Copy Share Image
