Average Quote by Seth Godin
“What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.”
About This Quote
Source Book: All Marketers Are Liars, Seth Godin, 2009
Mass marketing targets the middle, neglecting early adopters and late majority, limiting differentiation.
In simple terms: Mass marketing focuses on average consumers only.
Key Takeaway
Target niche segments, not just the middle.
Themes
marketing
segmentation
strategy
Mood
critical
analytical
Type
strategic
insightful
When to use this quote
- product launch
- brand positioning
- customer research
- innovation adoption
Key Concepts
diffusion of innovations
targeting
customer archetypes
Questions to Reflect On
- How can you balance niche focus with broader appeal?
- What risks arise from ignoring the majority?
A Different Perspective
Over‑reliance on niche can miss broader market opportunities.
