Average Quote by Seth Godin

“Not only is there no longer a mass market, but most of the successful companies, game-changing innovations, and products and services we care about…

— Bernadette Jiwa

I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the…

— Anita Roddick

Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.

— Beth Comstock

We don't market products narrowly. We market big stories about the industry, things that matter to a lot of people.

— Tim O'Reilly

The marketing business has been just about promoting things, but we don't believe that anymore. There has to be a societal component, too.

— Richard Edelman

People internalise marketing.

— Frankie Boyle

“Thirty thousand new consumer products hit store shelves each year. Ninety percent of them fail. Why? We’re using misguided market-segmentation practices. For instance, we…

— Harvard Business School Press

Anyone who knows the marketing world knows that ideas come and go, and people latch onto things and think of them as a kind…

— Malcolm Gladwell

Marketing is designed to bring people into something.

— Sue Naegle

As good marketers, we like to tinker with things and make them better.

— Michael Freeman

“Why do we market to people the way we hate to be marketed to?”

— Scott Stratten

Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much…

— Steve Jobs