Business Quotes by Seth Godin

Choose your customers, choose your future.

— Seth Godin

Playing safe is very risky.

— Seth Godin

Good marketers measure.

— Seth Godin

You are not your resume, you are your work.

— Seth Godin

Everyone is not your customer.

— Seth Godin

Saying no to loud people gives you the resources to say yes to important opportunities.

— Seth Godin

Waiting for perfect is never as smart as making progress.

— Seth Godin

There's no shortage of remarkable ideas, what's missing is the will to execute them.

— Seth Godin

Don't find customers for your products, find products for your customers.

— Seth Godin

The only thing worse than starting something and failing... is not starting something.

— Seth Godin

Your best customers are worth far more than your average customers.

— Seth Godin

The challenge with being an initiator of projects is that you are never, ever done.

— Seth Godin

The innovator creates a business where they are making money, even when they sleep.

— Seth Godin

Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power.

— Seth Godin

People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them.…

— Seth Godin

You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that…

— Seth Godin

Give up control and give it away ... The more you give your idea away, the more your company is going to…

— Seth Godin

Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.

— Seth Godin

You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.

— Seth Godin

Lack of resources (payroll), time and competing priorities are why so many nonprofits haven't done well. It's that simple.

— Seth Godin

If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.

— Seth Godin

“This is not a book for the wild-haired crazies your company keeps in a corner. It is a book for you, your…

— Seth Godin

Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness…

— Seth Godin

The unhappy theory of business ethics is this: you have a fiduciary responsibility to maximize profit. Period. To do anything other than…

— Seth Godin

A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist…

— Seth Godin

Decide, before you start, that you're going to change three things about what you do all day at work. Then, as you're…

— Seth Godin

If you're going to build a lean enterprise, you can test and measure how often the company ships iterations, how often it…

— Seth Godin

“People have come to the erroneous conclusion that if they’re not willing to start something separate, world-changing, and risky, they have no…

— Seth Godin

The internet has opened the door for millions of businesses to do things differently, because there are other assets now, assets that…

— Seth Godin

Instead of working hard to keep their share of a shrinking pie, or working even harder to make sure the industry stays…

— Seth Godin

“Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and…

— Seth Godin

It's not about you, it's about the next person. The single best use of a business book is to help someone else.…

— Seth Godin

“Do extremely difficult work. That seems obvious, right? If you do something that's valued but scarce because it's difficult, you're more likely…

— Seth Godin

I find that it's almost essential to fall in love with an idea to invest the time it takes to make it…

— Seth Godin

Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and…

— Seth Godin

...treasure what it means to do a day's work. It's our one and only chance to do something productive today, and it's…

— Seth Godin

Marketing begins before the product is launched.

— Seth Godin

People rarely buy what they need. They buy what they want.

— Seth Godin

The market and the consumer and idea trump the system.

— Seth Godin

Make a decision. It doesn't have to be a wise decision or a perfect one. Just make one.

— Seth Godin