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Business Quote by Seth Godin

“The unhappy theory of business ethics is this: you have a fiduciary responsibility to maximize profit. Period. To do anything other than that is to cheat your investors. And in a competitive world, you don't have much wiggle room here.” quote by Seth Godin
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“The unhappy theory of business ethics is this: you have a fiduciary responsibility to maximize profit. Period. To do anything other than that is to cheat your investors. And in a competitive world, you don't have much wiggle room here.”

Seth Godin

About This Quote

Source Book: "The Icarus Deception", 2012

Business ethics often prioritize profit over broader responsibilities, limiting moral flexibility.

In simple terms: Profit focus narrows ethical view.

Key Takeaway

Balance profit with ethical duties.

Themes

ethics profit fiduciary duty corporate responsibility business strategy

Mood

critical analytical strategic

Type

analysis commentary

When to use this quote

  • corporate governance
  • investment decisions
  • product development
  • marketing campaigns

Key Concepts

stakeholder theory moral philosophy long‑term value

Questions to Reflect On

  • What ethical standards should guide profit?
  • How can firms integrate responsibility without losing competitiveness?
A Different Perspective

Profit pressure may ignore social impact.

2.4 out of 5 (10 ratings)

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