Business Quote by Nora Ephron
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
““[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of tossing capers into just about everything but milkshakes before I came to terms with the fact that nobody really likes capers no matter what you do with them. Some people pretend to like capers, but the truth is that any dish that tastes good with capers in it tastes even better with capers not in in.””
About This Quote
Obsession with a niche ingredient can blind creators to market reality, leading to wasted effort when consumer preference is indifferent.
In simple terms: Niche focus can mislead.
Key Takeaway
Market relevance outweighs personal passion.
Themes
obsession
market relevance
consumer taste
creative misdirection
Mood
ironic
reflective
Type
anecdotal
humorous
When to use this quote
- new product launch
- menu design
- culinary innovation
Key Concepts
food industry
product development
consumer behavior
Practical Applications
- market research
- taste testing
Questions to Reflect On
- When does passion become a liability?
- How can creators test relevance early?
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)
