Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves… — Seth Godin Copy Share Image
If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a… — Seth Godin Copy Share Image
“Marketing is the name we use to describe the promise a company makes, the story it tells, the authentic way it delivers… — Seth Godin Copy Share Image
Real content marketing isn’t repurposed advertising, it is making something worth talking about. — Seth Godin Copy Share Image
If you're remarkable, then it's likely that some people won't like you. That's part of the definition of remarkable. Nobody gets unanimous… — Seth Godin Copy Share Image
Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing… — Seth Godin Copy Share Image
“The old rule was this: CREATE SAFE, ORDINARY PRODUCTS AND COMBINE THEM WITH GREAT MARKETING. The new rule is: CREATE REMARKABLE PRODUCTS… — Seth Godin Copy Share Image
Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most… — Seth Godin Copy Share Image
If you use your money to create exceptional products and services, you won't need to spend it on advertising. — Seth Godin Copy Share Image
Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts. — Seth Godin Copy Share Image
What people want is the extra, the emotional bonus they get when they buy something they love. — Seth Godin Copy Share Image
People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them.… — Seth Godin Copy Share Image
Selling to people who actually want to hear from you is more effective than interrupting strangers who don't. — Seth Godin Copy Share Image
The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to… — Seth Godin Copy Share Image
What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks,… — Seth Godin Copy Share Image
Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will… — Seth Godin Copy Share Image
Low price is a great way to sell a commodity. That's not marketing though, that's efficiency. — Seth Godin Copy Share Image
Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their… — Seth Godin Copy Share Image
Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes. — Seth Godin Copy Share Image
A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one… — Seth Godin Copy Share Image
The problem with working with a coach isn't that we don't know what to do. The real problem is that we don't… — Seth Godin Copy Share Image
“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to… — Seth Godin Copy Share Image
Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most… — Seth Godin Copy Share Image
Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman. — Seth Godin Copy Share Image
The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps… — Seth Godin Copy Share Image
I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third… — Seth Godin Copy Share Image
Be relentlessly generous, without focusing on when it will come back to you. — Seth Godin Copy Share Image
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies. — Seth Godin Copy Share Image
Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find… — Seth Godin Copy Share Image
Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better… — Seth Godin Copy Share Image
“Life is actually far better than it is in the movies. And it takes longer.” — Seth Godin Copy Share Image
