If you wait until there is another case study in your industry, you will be too late! — Seth Godin Copy Share Image
Marketing is no longer about the stuff that you male, but about the stories you tell. — Seth Godin Copy Share Image
If you can't make money from attention, you should do something else for a living. — Seth Godin Copy Share Image
The best marketing strategy is to destroy your industry before your competition does. — Seth Godin Copy Share Image
You market when you hire and when you fire. You market when you call tech support, and you market every time you… — Seth Godin Copy Share Image
Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable. — Seth Godin Copy Share Image
Real content marketing isn’t repurposed advertising, it is making something worth talking about. — Seth Godin Copy Share Image
Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations. — Seth Godin Copy Share Image
Bullhorns are overrated: having ten times as many Twitter followers generates approximately zero times as much value. — Seth Godin Copy Share Image
The reason it seems that price is all your customers care about is that you haven't given them anything else to care… — Seth Godin Copy Share Image
Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their… — Seth Godin Copy Share Image
What people want is the extra, the emotional bonus they get when they buy something they love. — Seth Godin Copy Share Image
Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing… — Seth Godin Copy Share Image
The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the… — Seth Godin Copy Share Image
“Difference between TV and the internet was how far you sat from the screen. TV was an 8 foot activity, and you… — Seth Godin Copy Share Image
“Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living… — Seth Godin Copy Share Image
“The ironic thing is that marketers have responded to this problem with the single worst cure possible. To deal with the clutter… — Seth Godin Copy Share Image
What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks,… — Seth Godin Copy Share Image
Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will… — Seth Godin Copy Share Image
Everyone has failed, everyone has misspoken, everyone has meant well but done the wrong thing. Your favorite restaurants, cafes and books have… — Seth Godin Copy Share Image
“Direct marketers, of course, realize that measurement is the key to success. Figure out what works, and do it more! Mass marketers… — Seth Godin Copy Share Image
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many… — Seth Godin Copy Share Image
If you're remarkable, then it's likely that some people won't like you. That's part of the definition of remarkable. Nobody gets unanimous… — Seth Godin Copy Share Image
I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on… — Seth Godin Copy Share Image
The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from… — Seth Godin Copy Share Image
A brand that stands for what all brands stand for stands for nothing much. — Seth Godin Copy Share Image
Not only are bloggers suckers for the remarkable, so are the people who read blogs. — Seth Godin Copy Share Image
“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to… — Seth Godin Copy Share Image
Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most… — Seth Godin Copy Share Image
Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman. — Seth Godin Copy Share Image
The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps… — Seth Godin Copy Share Image
I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third… — Seth Godin Copy Share Image
Be relentlessly generous, without focusing on when it will come back to you. — Seth Godin Copy Share Image
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies. — Seth Godin Copy Share Image
Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find… — Seth Godin Copy Share Image
Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better… — Seth Godin Copy Share Image
“Life is actually far better than it is in the movies. And it takes longer.” — Seth Godin Copy Share Image
