The conversation is happening about your brand whether you're a part of it or not. — Seth Godin Copy Share Image
Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes. — Seth Godin Copy Share Image
Marketing is the art of seeing (and then creating) what might be interesting to more than our friends — Seth Godin Copy Share Image
Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts. — Seth Godin Copy Share Image
If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead. — Seth Godin Copy Share Image
“The old rule was this: CREATE SAFE, ORDINARY PRODUCTS AND COMBINE THEM WITH GREAT MARKETING. The new rule is: CREATE REMARKABLE PRODUCTS… — Seth Godin Copy Share Image
“The relentless act of invention and innovation and initiative is the best marketing asset.” — Seth Godin Copy Share Image
By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the… — Seth Godin Copy Share Image
Selling to people who actually want to hear from you is more effective than interrupting strangers who don't. — Seth Godin Copy Share Image
A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one… — Seth Godin Copy Share Image
Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure… — Seth Godin Copy Share Image
Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their… — Seth Godin Copy Share Image
Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves… — Seth Godin Copy Share Image
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates… — Seth Godin Copy Share Image
The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to… — Seth Godin Copy Share Image
Anticipated, personal, and relevant advertising always does better than unsolicited junk. — Seth Godin Copy Share Image
Market-driven design builds the success of the product's marketing into the product itself. — Seth Godin Copy Share Image
Mass marketing means appealing to the masses which means appealing to the average. — Seth Godin Copy Share Image
Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent,… — Seth Godin Copy Share Image
If you use your money to create exceptional products and services, you won't need to spend it on advertising. — Seth Godin Copy Share Image
Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and… — Seth Godin Copy Share Image
Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power. — Seth Godin Copy Share Image
People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them.… — Seth Godin Copy Share Image
Marketing is the way your people answer the phone, the typesetting on your bills and your return policy. — Seth Godin Copy Share Image
The problem with working with a coach isn't that we don't know what to do. The real problem is that we don't… — Seth Godin Copy Share Image
Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most… — Seth Godin Copy Share Image
You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust. — Seth Godin Copy Share Image
One way to sell a consumer something in the future is simply to get his or her permission in advance. — Seth Godin Copy Share Image
But this is a remarkable egg, an egg worth talking about, an egg worth crossing the street for, an egg worth writing… — Seth Godin Copy Share Image
You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience. — Seth Godin Copy Share Image
I'm not proposing that you let the crowd dictate, or that you work hard to fit in. Far from it. I'm proposing… — Seth Godin Copy Share Image
In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible. — Seth Godin Copy Share Image
If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a… — Seth Godin Copy Share Image
“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to… — Seth Godin Copy Share Image
Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most… — Seth Godin Copy Share Image
Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman. — Seth Godin Copy Share Image
The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps… — Seth Godin Copy Share Image
I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third… — Seth Godin Copy Share Image
Be relentlessly generous, without focusing on when it will come back to you. — Seth Godin Copy Share Image
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies. — Seth Godin Copy Share Image
Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find… — Seth Godin Copy Share Image
Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better… — Seth Godin Copy Share Image
“Life is actually far better than it is in the movies. And it takes longer.” — Seth Godin Copy Share Image
