But this is a remarkable egg, an egg worth talking about, an egg worth crossing the street for, an egg worth writing… — Seth Godin Copy Share Image
Anticipated, personal, and relevant advertising always does better than unsolicited junk. — Seth Godin Copy Share Image
Market-driven design builds the success of the product's marketing into the product itself. — Seth Godin Copy Share Image
“Direct marketers, of course, realize that measurement is the key to success. Figure out what works, and do it more! Mass marketers… — Seth Godin Copy Share Image
Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and… — Seth Godin Copy Share Image
If you can't make money from attention, you should do something else for a living. — Seth Godin Copy Share Image
One way to sell a consumer something in the future is simply to get his or her permission in advance. — Seth Godin Copy Share Image
The conversation is happening about your brand whether you're a part of it or not. — Seth Godin Copy Share Image
Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable. — Seth Godin Copy Share Image
The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from… — Seth Godin Copy Share Image
Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing… — Seth Godin Copy Share Image
Bullhorns are overrated: having ten times as many Twitter followers generates approximately zero times as much value. — Seth Godin Copy Share Image
The reason it seems that price is all your customers care about is that you haven't given them anything else to care… — Seth Godin Copy Share Image
You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience. — Seth Godin Copy Share Image
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many… — Seth Godin Copy Share Image
A brand that stands for what all brands stand for stands for nothing much. — Seth Godin Copy Share Image
Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent,… — Seth Godin Copy Share Image
“Difference between TV and the internet was how far you sat from the screen. TV was an 8 foot activity, and you… — Seth Godin Copy Share Image
“The ironic thing is that marketers have responded to this problem with the single worst cure possible. To deal with the clutter… — Seth Godin Copy Share Image
The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the… — Seth Godin Copy Share Image
“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to… — Seth Godin Copy Share Image
Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most… — Seth Godin Copy Share Image
Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman. — Seth Godin Copy Share Image
The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps… — Seth Godin Copy Share Image
I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third… — Seth Godin Copy Share Image
Be relentlessly generous, without focusing on when it will come back to you. — Seth Godin Copy Share Image
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies. — Seth Godin Copy Share Image
Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find… — Seth Godin Copy Share Image
Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better… — Seth Godin Copy Share Image
“Life is actually far better than it is in the movies. And it takes longer.” — Seth Godin Copy Share Image
