Mass marketing means appealing to the masses which means appealing to the average. — Seth Godin Copy Share Image
Marketing is the art of seeing (and then creating) what might be interesting to more than our friends — Seth Godin Copy Share Image
If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead. — Seth Godin Copy Share Image
By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the… — Seth Godin Copy Share Image
I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on… — Seth Godin Copy Share Image
Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their… — Seth Godin Copy Share Image
Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure… — Seth Godin Copy Share Image
“The relentless act of invention and innovation and initiative is the best marketing asset.” — Seth Godin Copy Share Image
“Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living… — Seth Godin Copy Share Image
In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible. — Seth Godin Copy Share Image
Not only are bloggers suckers for the remarkable, so are the people who read blogs. — Seth Godin Copy Share Image
Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations. — Seth Godin Copy Share Image
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates… — Seth Godin Copy Share Image
You market when you hire and when you fire. You market when you call tech support, and you market every time you… — Seth Godin Copy Share Image
Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive.… — Seth Godin Copy Share Image
The best marketing strategy is to destroy your industry before your competition does. — Seth Godin Copy Share Image
“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to… — Seth Godin Copy Share Image
Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most… — Seth Godin Copy Share Image
Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman. — Seth Godin Copy Share Image
The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps… — Seth Godin Copy Share Image
I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third… — Seth Godin Copy Share Image
Be relentlessly generous, without focusing on when it will come back to you. — Seth Godin Copy Share Image
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies. — Seth Godin Copy Share Image
Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find… — Seth Godin Copy Share Image
Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better… — Seth Godin Copy Share Image
“Life is actually far better than it is in the movies. And it takes longer.” — Seth Godin Copy Share Image
