Business Quote by Seth Godin
““Marketing is the name we use to describe the promise a company makes, the story it tells, the authentic way it delivers on that promise.””
About This Quote
Marketing is the articulation of a company's promise through its narrative and authentic delivery.
In simple terms: Marketing tells a company's promise and delivers it authentically.
Key Takeaway
Align story with genuine delivery.
Themes
marketing
promise
storytelling
authenticity
Mood
strategic
inspirational
Type
philosophical
motivational
When to use this quote
- product launch
- brand building
- customer engagement
Key Concepts
brand narrative
consumer trust
Questions to Reflect On
- How do you ensure authenticity?
- What promise do you truly make?
A Different Perspective
Authenticity can be hard to maintain.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)