Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture,… — Richard Branson Copy Share Image
Do not be embarrassed by your failures, learn from them and start again. — Richard Branson Copy Share Image
I believe a great company, whether improving a sector or creating a new one, needs to have an excellent product or service… — Richard Branson Copy Share Image
When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything… — Richard Branson Copy Share Image
Brands always mean something. If you don't define what the brand means, your competitors will — Richard Branson Copy Share Image
Free publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage. — Richard Branson Copy Share Image
The brands that will thrive in the coming years are the ones that have a purpose beyond profit. — Richard Branson Copy Share Image
I suppose Virgin is an unusual brand in that I suspect we're the only 'way of life' brand in the world. We're… — Richard Branson Copy Share Image
Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever… — Richard Branson Copy Share Image
The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at… — Richard Branson Copy Share Image
Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from… — Richard Branson Copy Share Image
Your brand or your name is simply your reputation, you have to fight in life to protect that as it means everything.… — Richard Branson Copy Share Image
In the beginning it was just about the business - now it's about the brand. — Richard Branson Copy Share Image
Don't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business. — Richard Branson Copy Share Image
Branding is everything. A young girl once came up to me and told me I could be famous because I looked just… — Richard Branson Copy Share Image
My philosophy is that if I have any money I invest it in new ventures and not have it sitting around. — Richard Branson Copy Share Image
First of all, if you're setting up a new company, you want to try to find a brand that can work on… — Richard Branson Copy Share Image
We Experiment Endlessly, With New Products, New Methods, New Companies And New Marketing. A Successful Business The Emphasis Is On Experiment And… — Richard Branson Copy Share Image
Lavish praise on people and people will flourish; criticize people and they'll shrivel up. — Richard Branson Copy Share Image
I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests… — Richard Branson Copy Share Image
As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end,… — Richard Branson Copy Share Image
I will work day and night to avoid failure, but if I can't, I'll pick myself up the next day. The most important thing… — Richard Branson Copy Share Image
Tough times are inevitable in life and in business. But how you compose yourself during those times defines your spirit and will define your… — Richard Branson Copy Share Image
All successful people - not just entrepreneurs - have got things wrong over and over again before finding the right solution. — Richard Branson Copy Share Image
We have the enormous opportunity in our hands to make a positive difference for business, people, and the planet. — Richard Branson Copy Share Image
I'm a great believer in life to saying yes and not saying no, and hopefully making people smile and just having fun in life. — Richard Branson Copy Share Image
Business leaders take things far too seriously, and forget that most of the time people spend in their lives is at work, and it… — Richard Branson Copy Share Image
I love the freedom of movement that my phone gives me. That has definitely transformed my life. — Richard Branson Copy Share Image
