Marketing Quotes by Jay Baer

Text is the gateway drug to real time marketing.

— Jay Baer

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your…

— Jay Baer

The future of marketing isn't big data, it's big understanding.

— Jay Baer

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the…

— Jay Baer

When brands talk about themselves in real time, it’s just boring faster.

— Jay Baer

There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as…

— Jay Baer

Give yourself permission to make the story bigger.

— Jay Baer

True advocacy is born from culture, not technology or marketing.

— Jay Baer

This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"

— Jay Baer

Build with advocacy, follow with influence. Your employees are your biggest brand advocates.

— Jay Baer

Inspiration doesn't respond to meeting requests. You can't schedule greatness.

— Jay Baer

No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.

— Jay Baer

Content pays an ongoing information annuity that other forms of marketing simply do not.

— Jay Baer

A lot of companies are still using social as the world’s shortest press release.

— Jay Baer

Make your marketing so useful people would pay you for it.

— Jay Baer

The goal of social media is to turn customers into a volunteer marketing army

— Jay Baer

For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both…

— Jay Baer

Smart marketing is about help not hype.

— Jay Baer

In social media marketing, average is no longer adequate.

— Jay Baer

“You can’t survive by shouting the loudest and relying solely on anachronistic interruption marketing. You can’t proclaim you’re featuring the “biggest sale…

— Jay Baer

You must market your marketing.

— Jay Baer

Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.

— Jay Baer