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Adequate Quote by Jay Baer

“In social media marketing, average is no longer adequate.” quote by Jay Baer
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“In social media marketing, average is no longer adequate.”

Jay Baer

About This Quote

Source Book: Youtility, Jay Baer, 2013

In digital marketing, merely meeting average standards no longer suffices; higher performance is now the baseline.

In simple terms: Average no longer enough.

Key Takeaway

Aim for above‑average results.

Themes

marketing digital media performance

Mood

strategic urgent

Type

marketing advice

When to use this quote

  • social media campaigns
  • content strategy
  • brand monitoring

Key Concepts

benchmarking audience engagement

Questions to Reflect On

  • What metrics define “average” today?
  • How can small teams exceed benchmarks?
A Different Perspective

Higher expectations can strain resources.

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