Advertisers Quote by Erik Qualman
“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.”
About This Quote
Source Speech: Keynote on Digital Marketing, 2015
Social media firms operate as entertainment, publishing, or event creators rather than conventional ads.
In simple terms: Social media firms act like entertainment or publishing companies.
Key Takeaway
Adopt creative, audience‑first strategies.
Themes
marketing
media
entertainment
publishing
strategy
Mood
enerusiastic
innovative
Type
strategic
inspirational
When to use this quote
- Launching a new app
- building a brand community
- planning a viral campaign
- organizing a live event
- curating user‑generated content
Key Concepts
Audience engagement
content creation
brand experience
Questions to Reflect On
- How can brands balance entertainment value with brand messaging?
- What metrics best capture audience engagement?
A Different Perspective
Traditional ad focus may limit reach in fast‑moving platforms.
