Attention Quote by Shigeru Miyamoto
“Entertainment companies always have to stay on the edge of trying to catch that certain thing that will grab people's attention. And that thing is always changing. Nintendo has been doing this for a long, long time. Originally, we weren't even a video game company, but we were still an entertainment company. So I can't say what that next thing is, but I can say, at Nintendo we're trying to create new ways to play.”
About This Quote
Source Interview: Nintendo CEO interview, 2023
Entertainment firms must constantly innovate to capture shifting audience attention; Nintendo focuses on creating fresh play experiences rather than chasing trends.
In simple terms: Companies need to keep inventing new ways to engage audiences.
Continuously innovate, don't just follow trends.
Themes
Mood
Type
When to use this quote
- product development
- marketing campaigns
- game design
- brand evolution
- trend analysis
Key Concepts
Questions to Reflect On
- How can you balance novelty with audience expectations?
- What metrics indicate successful innovation?
Innovation can be risky and may not always resonate with audiences.