Satoru Iwata

We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed…

— Satoru Iwata

For young players, classic games are brand new. For others, they are a way to feel young again.

— Satoru Iwata

In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers.…

— Satoru Iwata

If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always…

— Satoru Iwata

Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at…

— Satoru Iwata

Small developers can compete on creativity not on scale or staff size.... Nintendo is willing to help bring these ideas to life,

— Satoru Iwata

In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with…

— Satoru Iwata

At Nintendo, we do not run from risk. We run to it.

— Satoru Iwata

If you want our world-known names, you can't have them unless you own the Nintendo machine.

— Satoru Iwata

The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of…

— Satoru Iwata

The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value…

— Satoru Iwata

On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I…

— Satoru Iwata

With the DS and Wii, following the titles that were released at launch, the momentum dropped when there was a gap in…

— Satoru Iwata

We have to think of what kinds of experiences we can create that only Nintendo can create and what no other companies…

— Satoru Iwata

Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to…

— Satoru Iwata

If you want to make short-term profits from the stock price, then I am a very bad president. But I don't think…

— Satoru Iwata

I never think in terms of how we can compete against the other companies; rather, our primary focus is to make consumers…

— Satoru Iwata

I read blogs quite a bit.

— Satoru Iwata

Having strong momentum is very important for game platform businesses. Once momentum is lost, great power is needed to change that trend.

— Satoru Iwata

Nintendo's mission is to try to make people happy, to try to make people smile.

— Satoru Iwata

I apologize to those supporting Wii U about the lack of new titles from Nintendo in January and February but please understand…

— Satoru Iwata

It is challenging to communicate attractions which are hard to understand unless you actually touch and experience them yourself. This is especially…

— Satoru Iwata

We really cannot forget about the existence of the avid game fans - the fans of Nintendo games.

— Satoru Iwata

In 1978, I entered the Tokyo Institute of Technology. I would have loved to study videogame programming, but nobody was teaching it…

— Satoru Iwata

Video games are meant to be just one thing: Fun! Fun for everyone.

— Satoru Iwata