Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to… — Satoru Iwata Copy Share Image
Nintendo's mission is to try to make people happy, to try to make people smile. — Satoru Iwata Copy Share Image
We've been thinking very carefully about how can we possibly communicate the real value and the attraction of Nintendo 3DS. The conclusion… — Satoru Iwata Copy Share Image
People will buy hardware just to buy a single game if the game is really compelling. — Satoru Iwata Copy Share Image
What I wanted to have happen was that people who didn't know that Game Boy Advance and GBA are the same thing… — Satoru Iwata Copy Share Image
People sometimes ask me what I did when I was hired at HAL. The answer is that I was a programmer. And… — Satoru Iwata Copy Share Image
One thing about the entertainment industry - it's not something that people need to survive. — Satoru Iwata Copy Share Image
Selling five million units in less than 14 months means DS is the fastest among any game machines ever launched in Japan… — Satoru Iwata Copy Share Image
Our thinking has always been in trying to grab the limited amount of spare time people have and always try to offer… — Satoru Iwata Copy Share Image
Some people will say Nintendo's games are for children. But our goal is to boost the population of gamers by making games… — Satoru Iwata Copy Share Image
One thing that we have found over the years is that video games themselves are a thing that have a tendency to… — Satoru Iwata Copy Share Image
When people saw how other people were playing Wii Sports, they could immediately understand how different the system was. — Satoru Iwata Copy Share Image
When the economy is strong, people tend to buy three things from the top of their wish list. But when things are… — Satoru Iwata Copy Share Image
What I believe is that Nintendo is a very unique company because it does its business by designing and introducing people to… — Satoru Iwata Copy Share Image
We are trying to capture the widest possible audience all around the world. In other words, we are trying to capture the… — Satoru Iwata Copy Share Image
As soon as we showcased the Wii in 2006, people immediately understood. At that E3 show, I was up on the stage… — Satoru Iwata Copy Share Image
The term 'innovative' or 'innovation' is often vague or ambiguous. But in our definition, innovation means to make something which people think… — Satoru Iwata Copy Share Image
Entertainment is there to improve people's quality of life. After your basic needs, there's entertainment. — Satoru Iwata Copy Share Image
We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize… — Satoru Iwata Copy Share Image
For young players, classic games are brand new. For others, they are a way to feel young again. — Satoru Iwata Copy Share Image
In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the… — Satoru Iwata Copy Share Image
If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to… — Satoru Iwata Copy Share Image
Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at the success… — Satoru Iwata Copy Share Image
Small developers can compete on creativity not on scale or staff size.... Nintendo is willing to help bring these ideas to life, — Satoru Iwata Copy Share Image
In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design… — Satoru Iwata Copy Share Image
If you want our world-known names, you can't have them unless you own the Nintendo machine. — Satoru Iwata Copy Share Image
The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day… — Satoru Iwata Copy Share Image
The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our… — Satoru Iwata Copy Share Image
On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I am a… — Satoru Iwata Copy Share Image
