Create Quote by Satoru Iwata
“Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at the success of 'Grand Theft Auto 3' and think that maybe if we create games for older audiences will see a similar success.”
About This Quote
Success in creative fields isn’t a formula to copy; it depends on audience, timing, and cultural context, so imitation rarely yields the same result.
In simple terms: Copying a hit doesn’t guarantee success.
Key Takeaway
Innovation beats imitation.
Themes
creativity
business strategy
gaming industry
audience analysis
Mood
pragmatic
cautious
Type
advice
industry insight
When to use this quote
- game development
- product design
- marketing campaigns
Key Concepts
market differentiation
risk of mimicry
Practical Applications
- research target demographics
- prototype unique concepts
Questions to Reflect On
- When is it worthwhile to study a competitor’s success?
- How can you balance inspiration with originality?
A Different Perspective
Even with research, unpredictable trends can still derail a novel idea.
![“We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize this decision [to cut the console's price]…” quote by Satoru Iwata](https://sms4smile.com/quotes/img-quotes/e17/satoru-iwata-3484_betrayed_we-are-all-too-keenly-aware-that-those-o_13128.jpg)
