Small developers can compete on creativity not on scale or staff size.... Nintendo is willing to help bring these ideas to life, — Satoru Iwata Copy Share Image
On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I… — Satoru Iwata Copy Share Image
With the DS and Wii, following the titles that were released at launch, the momentum dropped when there was a gap in… — Satoru Iwata Copy Share Image
In 1978, I entered the Tokyo Institute of Technology. I would have loved to study videogame programming, but nobody was teaching it… — Satoru Iwata Copy Share Image
I'm not interested in offering software for free of charge. That's because I myself am one of the game developers who, in… — Satoru Iwata Copy Share Image
It's important not only to have the right timing of when the hardware is going to be released but also when we… — Satoru Iwata Copy Share Image
People sometimes ask me what I did when I was hired at HAL. The answer is that I was a programmer. And… — Satoru Iwata Copy Share Image
On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I… — Satoru Iwata Copy Share Image
If we reduce the number of employees for better short-term financial results, employee morale will decrease. I sincerely doubt employees who fear… — Satoru Iwata Copy Share Image
For us to create unique experiences that other companies cannot, the best possible option for us is to be able to develop… — Satoru Iwata Copy Share Image
What I believe is that Nintendo is a very unique company because it does its business by designing and introducing people to… — Satoru Iwata Copy Share Image
Nintendo has been a very unique company because it's not just hardware but also one of the major software publishers. Because it… — Satoru Iwata Copy Share Image
What Nintendo has to do is make software that takes advantage of the Wii MotionPlus and make efforts to make the public… — Satoru Iwata Copy Share Image
Sometimes you are physically tired at night, but your brain is functioning too much to go to sleep. If you can have… — Satoru Iwata Copy Share Image
It's not part of our culture to even think about outright purchasing a third-party developer. — Satoru Iwata Copy Share Image
We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize… — Satoru Iwata Copy Share Image
For young players, classic games are brand new. For others, they are a way to feel young again. — Satoru Iwata Copy Share Image
In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the… — Satoru Iwata Copy Share Image
If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to… — Satoru Iwata Copy Share Image
Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at the success… — Satoru Iwata Copy Share Image
Small developers can compete on creativity not on scale or staff size.... Nintendo is willing to help bring these ideas to life, — Satoru Iwata Copy Share Image
In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design… — Satoru Iwata Copy Share Image
If you want our world-known names, you can't have them unless you own the Nintendo machine. — Satoru Iwata Copy Share Image
The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day… — Satoru Iwata Copy Share Image
The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our… — Satoru Iwata Copy Share Image
On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I am a… — Satoru Iwata Copy Share Image
