On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I… — Satoru Iwata Copy Share Image
People will buy hardware just to buy a single game if the game is really compelling. — Satoru Iwata Copy Share Image
The brand new user interfaces that Nintendo invented often faced skeptical views before a hardware launch but wound up becoming de facto… — Satoru Iwata Copy Share Image
It's important not only to have the right timing of when the hardware is going to be released but also when we… — Satoru Iwata Copy Share Image
Typical tech-driven companies or hardware-driven companies always lay out the so-called roadmaps when it comes to making the new hardware. So, in… — Satoru Iwata Copy Share Image
Selling five million units in less than 14 months means DS is the fastest among any game machines ever launched in Japan… — Satoru Iwata Copy Share Image
The DS was launched back in 2004, and sales of that machine hit a record in 2009 in the United States. That… — Satoru Iwata Copy Share Image
Personally, I think that users should be able to use all the functions of a console video game machine as soon as… — Satoru Iwata Copy Share Image
Nintendo is applying the benefits of advanced technology, but we're using it to make our machines more power-efficient, quieter, and faster to… — Satoru Iwata Copy Share Image
For us to create unique experiences that other companies cannot, the best possible option for us is to be able to develop… — Satoru Iwata Copy Share Image
Nintendo has been a very unique company because it's not just hardware but also one of the major software publishers. Because it… — Satoru Iwata Copy Share Image
We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize… — Satoru Iwata Copy Share Image
For young players, classic games are brand new. For others, they are a way to feel young again. — Satoru Iwata Copy Share Image
In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the… — Satoru Iwata Copy Share Image
If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to… — Satoru Iwata Copy Share Image
Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at the success… — Satoru Iwata Copy Share Image
Small developers can compete on creativity not on scale or staff size.... Nintendo is willing to help bring these ideas to life, — Satoru Iwata Copy Share Image
In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design… — Satoru Iwata Copy Share Image
If you want our world-known names, you can't have them unless you own the Nintendo machine. — Satoru Iwata Copy Share Image
The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day… — Satoru Iwata Copy Share Image
The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our… — Satoru Iwata Copy Share Image
On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I am a… — Satoru Iwata Copy Share Image
