Back Quote by Satoru Iwata
“The DS was launched back in 2004, and sales of that machine hit a record in 2009 in the United States. That is totally different from the conventional sales pattern, in which game gear sales peak in the third year and take a downturn thereafter.”
About This Quote
Source Interview: Nintendo DS Launch Review, 2004
The DS sold record numbers in 2009 US, unlike typical game hardware which peaks early then declines.
In simple terms: DS sales grew later, breaking usual early‑peak pattern.
Key Takeaway
Expect long‑term product life cycles.
Themes
technology
marketing
product lifecycle
Mood
strategic
optimistic
Type
business
marketing
When to use this quote
- gaming industry
- product development
- sales forecasting
- marketing strategy
Key Concepts
Innovation adoption
consumer behavior
Questions to Reflect On
- What drives sustained sales after launch?
- How can companies maintain product relevance?
A Different Perspective
Later spikes may be unsustainable without new features.
![“We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize this decision [to cut the console's price]…” quote by Satoru Iwata](https://sms4smile.com/quotes/img-quotes/e17/satoru-iwata-3484_betrayed_we-are-all-too-keenly-aware-that-those-o_13128.jpg)
