I think Quote by Satoru Iwata
“Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to sell. It does something that people really want to do. People want to share it. It's an emotional thing that goes beyond the price point. It has emotional power. You are connected to it.”
About This Quote
Source Interview: Nintendo CEO interview, 2012
Success of mass‑market products depends more on emotional appeal and utility than on low price alone.
In simple terms: Emotions can outweigh price.
Key Takeaway
Focus on creating emotional connection.
Themes
marketing
consumer behavior
pricing
emotional design
Mood
enthusiastic
strategic
Type
business
motivational
When to use this quote
- Product launches
- pricing strategy
- consumer research
- advertising campaigns
Key Concepts
Value perception
network effects
brand loyalty
Questions to Reflect On
- How can a product create emotional resonance?
- What role does price play when desire is strong?
A Different Perspective
Low price alone may not guarantee adoption if emotional need is unmet.
![“We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize this decision [to cut the console's price]…” quote by Satoru Iwata](https://sms4smile.com/quotes/img-quotes/e17/satoru-iwata-3484_betrayed_we-are-all-too-keenly-aware-that-those-o_13128.jpg)
