Regardless of age, gender, or game experience, anyone can understand Wii. — Satoru Iwata Copy Share Image
Nintendo is an entertainment company, but I think we need to broaden the definition of entertainment. — Satoru Iwata Copy Share Image
We think there is definitely a lot of use for online connectivity in creative games. — Satoru Iwata Copy Share Image
Nintendo's approach to our work is to greatly increase the population of gamers. — Satoru Iwata Copy Share Image
Nintendo's mission is to try to make people happy, to try to make people smile. — Satoru Iwata Copy Share Image
If you want our world-known names, you can't have them unless you own the Nintendo machine. — Satoru Iwata Copy Share Image
If we don't take an approach that looks holistically at the form a video-game platform should take in the future, then we're… — Satoru Iwata Copy Share Image
Having strong momentum is very important for game platform businesses. Once momentum is lost, great power is needed to change that trend. — Satoru Iwata Copy Share Image
What I believe is that Nintendo is a very unique company because it does its business by designing and introducing people to… — Satoru Iwata Copy Share Image
Third-party publishers, like everyone, face increasing risks associated with creating games, and you have to target your resources to the right places… — Satoru Iwata Copy Share Image
The brand new user interfaces that Nintendo invented often faced skeptical views before a hardware launch but wound up becoming de facto… — Satoru Iwata Copy Share Image
Nintendo has been a very unique company because it's not just hardware but also one of the major software publishers. Because it… — Satoru Iwata Copy Share Image
In the case of the Nintendo 3DS, it's supposed to be the successor to Nintendo DS. As soon as the development of… — Satoru Iwata Copy Share Image
We really must recover our financial performance and take Nintendo back into the position in the marketplace where it is well appreciated. — Satoru Iwata Copy Share Image
In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers.… — Satoru Iwata Copy Share Image
Throughout the history of game development, the game control mechanism has become more and more sophisticated, ... Perhaps those who have quit… — Satoru Iwata Copy Share Image
We've been thinking very carefully about how can we possibly communicate the real value and the attraction of Nintendo 3DS. The conclusion… — Satoru Iwata Copy Share Image
I believe that if we don't make moves to get people who don't play games to understand them, then the position of… — Satoru Iwata Copy Share Image
One thing that we have found over the years is that video games themselves are a thing that have a tendency to… — Satoru Iwata Copy Share Image
In the digital world, content has the tendency to lose value, especially on smart devices. We finally found solutions to the problem.… — Satoru Iwata Copy Share Image
If Nintendo asks consumers to pay more money than the other platforms, then it's Nintendo's mission to provide the added value for… — Satoru Iwata Copy Share Image
The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of… — Satoru Iwata Copy Share Image
Our mission is to revive the gaming industry by increasing our user base, — Satoru Iwata Copy Share Image
What Nintendo will do is simply try to do our best, believing that our strategy is right. — Satoru Iwata Copy Share Image
People will buy hardware just to buy a single game if the game is really compelling. — Satoru Iwata Copy Share Image
Personally, I think that users should be able to use all the functions of a console video game machine as soon as… — Satoru Iwata Copy Share Image
Small developers can compete on creativity not on scale or staff size… Nintendo is willing to help bring these ideas to life, — Satoru Iwata Copy Share Image
When similar products are on store shelves, price competition is inevitable. Nintendo has been trying to steer clear of that direction and… — Satoru Iwata Copy Share Image
We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed… — Satoru Iwata Copy Share Image
Today, if you don't understand the controller, you're not able to enjoy video games. ... We expect the Revolution controller to become… — Satoru Iwata Copy Share Image
Nintendo is a company of Kyoto craftsmen, and what we don't want to do is, if we know we can make something… — Satoru Iwata Copy Share Image
The heart of the matter is that everybody starts video games as a beginner. Then, after going through a lot of experiences… — Satoru Iwata Copy Share Image
Some people will say Nintendo's games are for children. But our goal is to boost the population of gamers by making games… — Satoru Iwata Copy Share Image
As soon as we showcased the Wii in 2006, people immediately understood. At that E3 show, I was up on the stage… — Satoru Iwata Copy Share Image
On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I… — Satoru Iwata Copy Share Image
On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I… — Satoru Iwata Copy Share Image
What I wanted to have happen was that people who didn't know that Game Boy Advance and GBA are the same thing… — Satoru Iwata Copy Share Image
The advantage for Nintendo is that we always try to do things that other companies don't try to do. That is something… — Satoru Iwata Copy Share Image
We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize… — Satoru Iwata Copy Share Image
For young players, classic games are brand new. For others, they are a way to feel young again. — Satoru Iwata Copy Share Image
In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the… — Satoru Iwata Copy Share Image
If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to… — Satoru Iwata Copy Share Image
Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at the success… — Satoru Iwata Copy Share Image
Small developers can compete on creativity not on scale or staff size… Nintendo is willing to help bring these ideas to life, — Satoru Iwata Copy Share Image
In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design… — Satoru Iwata Copy Share Image
If you want our world-known names, you can't have them unless you own the Nintendo machine. — Satoru Iwata Copy Share Image
The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day… — Satoru Iwata Copy Share Image
The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our… — Satoru Iwata Copy Share Image
On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I am a… — Satoru Iwata Copy Share Image
![“We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize this decision [to cut the console's price]…” quote by Satoru Iwata](https://sms4smile.com/quotes/img-quotes/e17/satoru-iwata-3484_betrayed_we-are-all-too-keenly-aware-that-those-o_13128.jpg)
