Mission Quote by Satoru Iwata
“If Nintendo asks consumers to pay more money than the other platforms, then it's Nintendo's mission to provide the added value for which the people are willing to pay. In order to do that, we must remain unique and cannot be reproduced somewhere else.”
About This Quote
Source Interview: Nintendo Direct, 2015
Nintendo must justify higher prices by delivering unique, irreplaceable experiences that customers value enough to pay for.
In simple terms: Provide unique value to justify higher price.
Key Takeaway
Focus on uniqueness and added value.
Themes
business strategy
pricing
innovation
Mood
strategic
optimistic
Type
business
marketing
When to use this quote
- product launches
- marketing campaigns
- pricing decisions
- customer loyalty programs
Key Concepts
value proposition
competitive advantage
brand differentiation
Questions to Reflect On
- How can Nintendo ensure its uniqueness is evident to consumers?
- What features truly justify a premium price?
A Different Perspective
Higher prices may limit market reach if uniqueness is not perceived.
![“We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize this decision [to cut the console's price]…” quote by Satoru Iwata](https://sms4smile.com/quotes/img-quotes/e17/satoru-iwata-3484_betrayed_we-are-all-too-keenly-aware-that-those-o_13128.jpg)
