Advantage Quote by Satoru Iwata
“The advantage for Nintendo is that we always try to do things that other companies don't try to do. That is something that the general public appreciates.”
About This Quote
Source Interview: Nintendo CEO, 2012
Nintendo’s strategy is to pursue unique, untried ideas, which resonates with the public.
In simple terms: Doing what others avoid attracts fans.
Key Takeaway
Innovate by daring to be different.
Themes
innovation
risk
public appeal
strategy
Mood
creative
strategic
Type
business
inspirational
When to use this quote
- gaming industry
- product development
- brand identity
Key Concepts
market differentiation
creative leadership
Questions to Reflect On
- What unconventional idea could you try?
- How do you balance novelty with brand identity?
A Different Perspective
Risky moves can alienate core fans.
![“We are sorry about [the E3] media briefings, specifically for those who were expecting to see Nintendo show something about ‘Super Mario’ or ‘Legend of Zelda.’” quote by Satoru Iwata](https://sms4smile.com/quotes/img-quotes/f9b/satoru-iwata-3484_briefing_we-are-sorry-about-the-e3-media-briefing_1345570.jpg)
![“We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize this decision [to cut the console's price]…” quote by Satoru Iwata](https://sms4smile.com/quotes/img-quotes/e17/satoru-iwata-3484_betrayed_we-are-all-too-keenly-aware-that-those-o_13128.jpg)
![“Next came the Patent laws. These began in England in 1624; and, in this country, with the adoption of our constitution. Before then [these?], any man might instantly use what another had invented; so that the inventor had no special advantage from his own invention. The patent system changed this…” quote by Abraham Lincoln](https://sms4smile.com/quotes/img-quotes/449/abraham-lincoln-88_adoption_next-came-the-patent-laws-these-began-in_1828.jpg)
