Briefing Quote by Satoru Iwata
![“We are sorry about [the E3] media briefings, specifically for those who were expecting to see Nintendo show something about ‘Super Mario’ or ‘Legend of Zelda.’” quote by Satoru Iwata](https://sms4smile.com/quotes/img-quotes/f9b/satoru-iwata-3484_briefing_we-are-sorry-about-the-e3-media-briefing_1345570.jpg)
“We are sorry about [the E3] media briefings, specifically for those who were expecting to see Nintendo show something about ‘Super Mario’ or ‘Legend of Zelda.’”
About This Quote
Source Statement: Nintendo E3 press briefing, 2015
Fans were disappointed because Nintendo did not showcase expected flagship titles, highlighting the gap between expectations and reality.
In simple terms: Fans felt let down by missing game reveals.
Key Takeaway
Manage expectations and communicate clearly.
Themes
expectations
communication
gaming industry
Mood
disappointed
anticipatory
Type
statement
apology
When to use this quote
- product launches
- marketing events
- media relations
Key Concepts
brand management
fan engagement
Questions to Reflect On
- How can companies better align announcements with fan hopes?
- What communication strategies reduce disappointment?
A Different Perspective
Overpromising can damage trust.
![“I don't know video games.The last video game I played, apart from Dance Dance Revolution at Jeremy's house, which I was very good at - Scarlett [Johansson] and I will always have "Billie Jean" - was Super Mario Kart on the Super Nintendo. I'm from the Dark Ages.” quote by Joss Whedon](https://sms4smile.com/quotes/img-quotes/0d3/joss-whedon-480_age_i-don-t-know-video-games-the-last-video_202908.jpg)
![“We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize this decision [to cut the console's price]…” quote by Satoru Iwata](https://sms4smile.com/quotes/img-quotes/e17/satoru-iwata-3484_betrayed_we-are-all-too-keenly-aware-that-those-o_13128.jpg)
