Reggie Fils-Aime

There is a reason why, on a DS, you get that little click when you press a button. There is a reason…

— Reggie Fils-Aime

The fact is, there's no single magic number that defines profitability for a game.

— Reggie Fils-Aime

If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news.…

— Reggie Fils-Aime

There's no doubt that 'Breath of the Wild' is the Switch game I've put the most time into.

— Reggie Fils-Aime

We believe used games aren't in the consumer's best interest.

— Reggie Fils-Aime

We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on…

— Reggie Fils-Aime

We compete with all of the time that consumers spend when they're not sleeping, they're not eating, not going to work or…

— Reggie Fils-Aime

I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that…

— Reggie Fils-Aime

Nintendo, at its heart, is about making us feel younger than we are today.

— Reggie Fils-Aime

I grew up in a lower-middle-class environment, usually the lone minority among my classmates.

— Reggie Fils-Aime

Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash…

— Reggie Fils-Aime

We believe that creating a 'Mario' game is a special endeavor.

— Reggie Fils-Aime

The competitive landscape for us is very broad. We see ourselves in the entertainment space. We compete with listening to the radio.…

— Reggie Fils-Aime

In the end, we don't believe in launching any type of product if it isn't perfect in our eyes.

— Reggie Fils-Aime

As a child, I envisioned a career in the hard sciences. In sixth grade, I was buying college chemistry textbooks.

— Reggie Fils-Aime

I feel just like a purple Pikmin.

— Reggie Fils-Aime

Look at how many times we've improved on the Game Boy Advance in terms of the look, the feel, screen changes, and…

— Reggie Fils-Aime

One of the key components of Miitomo is that you are connecting with your friends. That is a significant measure to ensure…

— Reggie Fils-Aime

You need to run the company on an even keel, and you need to be thinking about the company long-term and how…

— Reggie Fils-Aime

The consumer likes having a brand-new experience and reliving it over and over again. If you create the right type of experience,…

— Reggie Fils-Aime

That 'Super Mario' movie from the 1990s... left a really bad taste in the mouth of our developers.

— Reggie Fils-Aime

Software drives hardware in this business. We see it time and time again. We saw it with our Wii and DS businesses.

— Reggie Fils-Aime

At Nintendo, we think deeply about everything.

— Reggie Fils-Aime

I'd much rather have the consumer buy a Wii, some accessories, and a ton of games, vs. buying any of my competitor's…

— Reggie Fils-Aime

We see our mobile initiatives as a way to bring our intellectual properties and our gameplay experiences to a larger population than…

— Reggie Fils-Aime